Himanshu Rai

Cambridge MBA with more than 2 decades of proven global strategy leadership experience across APAC, UK and EU, including more than a decade with the WPP group leading their key clients across markets and categories.

My agency experience has trained me at the frontline of marketing battles, with consumer at the core. I have proven experience and a keen eye to unearth nuances of customer motivations & behaviors to build effective customer experience and marketing strategies that drive consistent growth.

I am working at a leading strategy consulting firm, Berylls by AlixPartners in Berlin since 2022, where I am heading their brand capabilities and offerings. Over the years, I have gained extensive experience in customer experience, funnel management and brand curation strategy for mobility brands & beyond. I have successfully led various customer experience excellence, brand spend efficiency strategy & steering based consulting projects for mobility and beyond.

I have extensive experience in developing and implementing E2E customer centric business transformations , including customer experience, market entry and GTM strategies across categories and regions. Over the years I have sharpened my digital and D2C strategy and implementation skills that have real business impact.