Description

As a Senior Product Strategist with 8+ years of experience and a Certified Scrum Product Owner, I am dedicated to driving human-centered outcomes within agile product environments. I specialize in leveraging deep user insights to define, prioritize, and validate product strategies that maximize business value and user success, by:

UX Research: Driving the product strategy through rigorous, end-to-end UX Research (from scoping to synthesis). I leverage an advanced scientific toolkit to generate deep user understanding, ensuring every strategic decision is validated by reliable, bias-free evidence before development.

Roadmap Definition: Translating complex research findings into clear, prioritized Product Backlogs and a vision for forward-looking product development.

Facilitation: Leading high-impact workshops (e.g., Design Thinking, Discovery) to build cross-functional consensus and ensure all teams are aligned with strategic product goals.

Agile Strategy: Embedding user centricity into agile frameworks (Scrum/SAFe) to ensure continuous value delivery and facilitate decision-making based on facts and empirism.

Coaching & ResearchOps: Establishing robust Research Ops to streamline product discovery and maximize efficiency. I act as an internal UX Evangelist, leveraging my background as a Tutor in UX/Psychology to provide strategic coaching and training for team members, thereby embedding deep, human-centered insights into the core of the product culture and governance.

Industry field of expertise

Languages

German
Native or bilingual
Spanish
Basic
Russian
Basic
English
Fluent

Workplace preferences

Can work on-site

Berlin (up to 50km)

CARIAD SE
Senior UX Researcherin
SOFTWARE PUBLISHING
July 2021 - September 2025 (4 years and 2 months)
Berlin, Germany
I was responsible for driving human-centered product outcomes for high-complexity in-car applications and systems (including ADAS, EV routing, and Predictive Maintenance). My methodological foundation is built on deep expertise in:
Scientific Validation: Conducting high-stakes experimental studies (e.g., real driving studies on test roads, driving simulator studies, lab experiments with controlled variables) to scientifically validate key business hypotheses and mitigate development risk.
Advanced Research Toolbox: Utilizing a full mixed-methods spectrum, including in-depth Qualitative research (e.g., user interviews, diary studies), Quantitative research (e.g., international online studies, A/B testing), and specialized UX methods (e.g., usability testing, card sorting).
I translated complex findings directly into prioritized Product Backlogs and strategic product roadmaps. I own the translation of validated insights into high-impact UX artifacts (Personas, User Journeys) that drive B2C/B2B product and portfolio decisions.

Working within agile SAFe environments, I fostered a culture of evidence-based decision-making by:
Capability Building: Providing coaching and mentoring across product and engineering teams.
Process Governance: Leading method development, establishing Research Operations (Research Ops), and facilitating key strategic alignment workshops.
Agile Product Management UX Research User Journeys UX Strategy
Carmeq GmbH
Automotive User Researcherin
SOFTWARE PUBLISHING
June 2018 - June 2021 (3 years)
Berlin, Germany
I led the process to define product outcomes by combining quantitative, qualitative, and mixed research methods with strategic planning. My work ensured that system functionality directly addressed critical user needs and behavioral patterns. I transformed validated insights into strategic product assets that directly informed the roadmap and high-stakes decisions, including defining validated Use Cases, User Journeys, and Strategic Product Recommendations that served as the definitive basis for prioritization and investment.

Furthermore, I successfully owned and delivered a critical pre-development project focused on minimizing driver distraction and reducing cognitive overload through user-centered management of proactive system notifications. In this PO capacity, my key responsibilities included
taking full Scrum-based ownership of the project (roadmap planning, backlog prioritization, and sprint coordination)
leading concept development to define the Minimum Viable Product (MVP)
securing buy-in by presenting validated product strategies to management-level stakeholders using storytelling
User Needs User Journeys Certified Scrum Product Owner Storytelling Product Vision
Max Planck Institute for Biogeochemistry
UX Research Assistant
RESEARCH
May 2017 - May 2018 (1 year)
Ilmenau, Germany
I was responsible for the basic UX design of a plant identification app "Flora Incognita", ensuring adherence to UX best practices and guidelines. I conducted heuristic evaluations and small-scale user tests to validate usability and improve the user experience.