About Alexander
👋 Product Manager for E-Commerce & Digital Revenue
I work with B2B and D2C companies that want to turn their existing business and systems into scalable digital revenue – without building a large internal product team or agency setup.
I help founders, managing directors and digital leaders clarify where digital revenue can come from, translate this into a concrete product and e-commerce strategy, and ship solutions that actually get used and sell.
🎯 What I Deliver
Strategic Product Leadership
From understanding customers and business goals to defining product vision, roadmap and success metrics. You get clear priorities, aligned stakeholders and a product that supports your P&L instead of just adding features.
E-Commerce & Shopify Implementation
Design and build of e-commerce setups based on Shopify and Shopware, often integrated with ERP / Warenwirtschaft and existing systems. Typical work: new stores, relaunches, migrations, conversion rate optimisation and funnel improvements for B2B and D2C.
Fast Validation & MVPs
From first idea to a tested MVP in 8–12 weeks, including hypotheses, tracking setup and clear learnings. Instead of long strategy decks, you get a working solution in the market and a solid basis for further investment decisions.
📈 Selected Results
- EnBW: Improved digital customer journeys and visibility of new energy products.
- kurando: MVP in 8 weeks with four-figure daily revenue from day one.
- Rapid Data: E-commerce platform to support international expansion to Sweden, Germany and Norway.
- Jungheinrich: From corporate website to transaction-focused e-commerce platform with Digital Sales Center and optimised user journeys.
🛠 Core Expertise
Product Strategy & Roadmaps • E-Commerce & Digital Business (B2B & D2C) • Shopify & Shopware (incl. ERP integration) • Conversion Rate Optimisation • Go-to-Market & international rollouts • Interim product ownership
German
Native or bilingual
English
Fluent
Russian
Native or bilingual
Remote only
Primarily works remotely
Experience
- DevelopX - A TruVenturo Company
On Malt
Konzept einer digitalen Produkterweiterung für ein Backoffice-Tool im SchadensmanagementCONSULTING AND AUDITSJune 2025 - September 2025 (3 months)Leitung der strategischen Konzeptionsphase für die nächste Produktiteration eines digitalen Backoffice-Tools im Schadensmanagement mit Fokus auf die Erweiterung um zusätzliche Schadenarten.- Strategische Produktführung: Verantwortung für die inhaltliche und strategische Vorbereitung der Produkterweiterung in einer 10-wöchigen Konzeptionsphase
- Anforderungsanalyse: Durchführung umfassender Analyse fachlicher Anforderungen und Bewertung bestehender Prozesse für neue Schadenarten
- Produktroadmap-Entwicklung: Entwicklung eines belastbaren Produktkonzepts mit detaillierter Roadmap-Planung für die Systemerweiterung
- Agiles Produktmanagement: Ausarbeitung strukturierter Anwendergeschichten und Aufbau eines priorisierten Produktbacklogs für effiziente Entwicklungszyklen
- Prozessoptimierung: Optimierung bestehender Arbeitsabläufe durch Nutzung vorhandener Backend-Automatisierung und umfangreicher Dokumentation
- Funktionsübergreifende Teamführung: Führung eines eingespielten Projektteams und Koordination aller Stakeholder für erfolgreiche Produktkonzeption
- User Acceptance Testing: Planung, Begleitung und Auswertung eines Tester-Teams aus Sachbearbeitern; strukturierte Evaluierung des Feedbacks, Priorisierung nach MoSCoW-Methodik und Übergabe in klar definierte Verbesserungstickets an die Entwicklung
- Rapid Data GmbHInterim Product & Digital Marketing ManagerDIGITAL AND ITJanuary 2024 - May 2025 (1 year and 4 months)Led the expansion of ERP systems for funeral homes, integrating e-commerce strategies across German and Scandinavian operations to optimize development and project management processes.
- Spearheaded gap analysis and benchmarking to identify and address critical system gaps, ensuring comprehensive product alignment with market needs.
- Implemented structured requirements engineering, enhancing the efficiency and effectiveness of product development cycles.
- Crafted a targeted go-to-market strategy for the Swedish market, driving market entry and growth.
- Established clear project governance, streamlining project execution and ensuring alignment with strategic goals.
- Led cross-functional teams, facilitating collaboration between development, marketing, and sales departments to ensure cohesive product strategy.
- Developed comprehensive product roadmaps, prioritizing features and enhancements based on market demand and customer feedback.
- Utilized data-driven decision-making, leveraging analytics to refine product features and improve user experience.
- Facilitated stakeholder engagement, ensuring continuous alignment of product vision with business objectives.
- RasenExpert GmbHE-Commerce & Digital Marketing ConsultantE-COMMERCEMarch 2024 - June 2024 (3 months)I lead the corporate spin-off towards profitability by enhancing sales and key performance indicators (KPIs) through cutting-edge e-commerce strategies, aiming to establish a robust market presence.
- Increased conversion rate by 10% within the first few weeks by redesigning the customer journey and introducing new visual concepts.
- Expertly implemented Shopify improvements, ensuring the prompt deployment of new features.
- Conducted regular workshops to empower the internal team with optimal digital marketing strategies and uncover optimization opportunities.
- Drove significant sales growth through targeted SEM and performance marketing initiatives.
Reviews
A
Alexander
Made My Day
Reviewed on 11/07/2023
Feedback wird sehr schnell umgesetzt. Wenn man genau sagt was man will und was man braucht setzt er es viel besser um als man es erwartet. Gerne wieder.
Torsten
bsp business solution professional GmbH
Reviewed on 15/09/2021
Sehr zielgerichtete Auftragsabarbeitung und viel Input für weitere Schritte, um unsere Positionierung voranzutreiben. Danke
Recommendations
FU
NR
+2
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Education
- B.A. Business AdministrationHochschule für Technik und Wirtschaft Berlin2021Specialisations: Entrepreneurship and Digital Business Thesis topic: B2B customer acquisition through social selling Final grade: 2.0 (where 1.0 is best and 5.0 is worst)
Certifications
- The Complete Copywriting Course : Write to Sell Like a Procodestars.com2020