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Thomas Hildebrandt

Freelance Marketing & Communication Consulting

Can work in or around Berlin, Berlin, Frankfurt am Main, Hamburg, Köln, München

  • 52.517
  • 13.3889
  • Suggested rate 750 € / day
  • Experience 7+ years
  • Response rate 100%
  • Response time 12 hours
Propose a project The project will begin once you accept Thomas's quote.

This freelancer is available full-time but hasn't confirmed their availability in over 7 days.

Propose a project The project will begin once you accept Thomas's quote.

Location and workplace preferences

Berlin, Deutschland
Can work onsite in your office in
  • around Berlin and 50km
  • Around Berlin and 100km
  • Around Frankfurt am Main and 100km
  • Around Hamburg and 100km
  • Around Köln and 100km
  • München


Project length
  • Between 1-3 months
  • Between 3-6 months
  • ≥ 6 months
Business sector
  • Automobile
  • Banking & Insurance
  • Consulting & Audits
  • Film & AV
  • Luxury Goods
+6 other
Company size
  • 50 - 249 people
  • 250 - 999 people
  • 1000 - 4999 people
  • ≥ 5000 people


Freelancer code of conduct signed
Read the Malt code of conduct

Verified email


  • German

    Native or bilingual

  • English

    Native or bilingual


Skills (17)

Thomas in a few words

Experienced Marketing and Brand Strategy professional, with a 25-year track record in the automotive, FMCG and Telco sector. Skilled in strategic and operational marketing, including Brand Management, Product Management, Marketing Communications, Media, Digital, CRM and Market Analysis. Worked in Germany, Hong Kong and Bangkok with a BA in Business Administration (fluent in German and English).


New TV Channel in Germany/Austria/Switzerland

Film & AV

Marketing Director  - As a freelancer

Berlin, Deutschland

April 2020 - Today (2 years and 11 months)

Development of a new Brand Strategy, Vision and Purpose
Supervision of a Brand Heath Study to proof the new Brand Strategy
Target Group Segmentation to develop the future target group
Development of the new Marketing Platform
Development of the new Marketing Strategy based on the new platformL
Launch communication strategy of the new channel
Brand Health Study Target Group Segmentation Brand Strategy Target Group Analysis Marketing Platform Communication Strategy

Knauf Gips KG

Civil Engineering

Global Brand Director  - As a freelancer

Iphofen, Deutschland

September 2019 - March 2020 (6 months)

Development of the new Brand Strategy
Status Quo Analysis of Brand Portfolio to develop Framework
Introduction of a holistic sustainability framework
Introduction of Sales Cloud from Salesforce
Brand Strategie Nachhaltigkeit Sustainability Branding Brand Hierarchie Salesforce Recruitment Campaign Interne Kommunikation Marketing Strategie

Innocean Kia Europe


Business Director  - As a freelancer

Frankfurt am Main, Deutschland

April 2019 - August 2019 (4 months)

Development of new Brand and Marketing Platform
Lead of all European communication initiatives
Brandmarketing Integrated Communication Werbung Kommunikationsstrategie Automobil Launch Strategie Videoproduktion

Jack Wolfskin

Fashion & Cosmetics

Head of Brand  - As a freelancer

Berlin, Deutschland

March 2019 - March 2019

Target Group Segmentation in the Fashion Industry
Development of new Brand Key/Brand Strategy and Purpose of Jack Wolfskin
Development of global Marketing and Communication Strategy
Development of new Brand Book and Guidelines and Digital Platform
Zielgruppensegementierung Marken Strategie Content-Marketing Marketing Platform Kommunikations Platform

Infiniti / Nissan


Global Head of Brand, Media and Product Marketing

Hongkong, Hong Kong

January 2016 - December 2018 (2 years and 11 months)

 Setup the Brand Marketing and Product Strategy Department from sketch.
 Translated the Mid Term Plan into a sustainable Marketing Strategy, Marketing Framework, Marketing Platform and Guidelines to drive the Brand and consistency in Marketing Strategy in all channels especially Digital and Brand Experiences.
 Lead all Global digitally focused marketing Initiatives and development of core KPI’s to measure success.
 Established the Global Marketing Centre of Excellence and a Hub Structure in US and China to optimise the communications strategy and media globally and in the regions.
 Digital transformation with focus on personalized and data driven marketing and lighthouse projects of emerging technologies (AI) and their commercial applications
 Introduced and lead of a customer panel to improve customer insights and pain points of customer journey. Based on the outcome improved the INFINITI online platform to improve effectivity and conversion.
 Worked closely with a trend agency to introduce new trends for INFINITI.
 Introduction of Design/Future Thinking Processes to improve the innovative output of the Marketing Department.
 Successfully optimized FMI Strategy and established Global Media Guidelines and Thresholds to boost the revenue growth and Media transformation towards digital.
 Lead Intelligent content development project in the Middle East to optimize personalized content development for every funnel stage and significantly improve lower funnel data.
 Mentoring of the Start Ups in the Global Accelerator Program in Hong Kong
Marketing Strategie Marketing Platform Kommunikations Strategie Produkt Marketing Strategie Media Strategie

Volkswagen Team Blue


Global Campaign Director

Berlin, Deutschland

April 2011 - November 2015 (4 years and 7 months)

 Drove the development and execution of all international integrated car launch campaigns to position the company within competitive markets.
 Ensured alignment of campaign strategy with Global Automotive marketing strategy and business priorities.
 Created, implemented, and measured the impact of global integrated marketing campaigns with a strong focus on digital/social.
 Acted as the global resource and Centre of Excellence for Automotive marketing content, design and campaign practices that support global and regional marketing strategies.
 Partnered with regional marketing leaders to ensure alignment and share best practices.
 Led the global team of content and creative marketers who serves as a shared resource within the Automotive marketing team.
 Monitored and measured campaigns’ Return on Investment (ROI) to ensure implementation of successful promotional campaigns and programs.
 Achieved the VW best car manufacture in Cannes 2013 and led the first successful Facebook lighthouse project.
Kommunikations Strategie Marketing Strategie



Managing Director

Berlin, Deutschland

December 2008 - January 2011 (2 years and 1 month)

 Established and positioned the modern lead boutique agency within competitive markets through consistent application of strategic business planning, effective marketing campaigns, and key business development initiatives.
 Led the staffing initiatives to select, recruit, and hire all personnel for the agency, 6 to 25 permanent employees.
 Successfully repositioned o2 Germany (mobile network) + gained new users for o2 by leveraging solid business development acumen.
 Won and fostered key business relationships with C-level executives to ensure continuous business growth.
 Directed development and deployment of key business strategies and plans to ensure alignment with long-term and short-term business objectives.
 Drove the marketing strategy and Sales B2B and B2C to strengthen company’s position within competitive markets.
 Introduced strategic and tactical action plans to increase revenues two-fold and leverage existing utilization to surpass all current industry standards.

TBWA Groupe

Fashion & Cosmetics

Client Service Director

Hamburg, Deutschland

October 2000 - November 2008 (8 years and 1 month)

Global Client Service Director NIVEA
• Strategic lead of all Global Skin Care and Hansaplast Accounts incl. the steering of the network and the regional hubs.
• Responsibility to lead APAC and LATAM region.
• Development of all global key initiative campaigns.
• Development of key consumer insights and innovation ideas for all major product and communication initiatives in in the skin care segment.
• Lead of the communication strategy of the new flagship store of NIVEA in Hamburg as Light House project to improve the Brand Experiences.
• Lead the POS/shopper marketing team to improve the instore experience and conversion rates in the German NIVEA business.
• Developed new Marketing Platform of Hansaplast and regional rollout to lead the successful turnaround of the Brand.
• Lead the strategic and communicative re-positioning of NIVEA Cream in Europe to boost sales.

Regional Client Service Director APAC at TBWA Bangkok
• Revamped the agency/client relationships in Thailand and creative output to boost brand recognition and sales.
• Positioned NIVEA in Bangkok as fastest growing skincare Brand in the APAC region.
• Lead the development and introduction of the Brand campaign