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Sylvia Paersch

Brand & Marketing Experte

Can work in or around München

  • 48.1371
  • 11.5753
  • Suggested rate 800 € / day
  • Experience 2-7 years
Propose a project The project will begin once you accept Sylvia's quote.

This freelancer is available part-time (2 days per week) but hasn't confirmed their availability in over 7 days.

Part-time, 2 days per week

Propose a project The project will begin once you accept Sylvia's quote.

Location and workplace preferences

Location
München, Deutschland
Can work onsite in your office in
  • around München and 20km

Verifications

Freelancer code of conduct signed
Read the Malt code of conduct

Verified email

Languages

  • German

    Native or bilingual

  • English

    Native or bilingual

  • French

    Basic

Categories

Skills (34)

Sylvia in a few words

Consulting and conception services on freelancer base for:
> Branding, Naming, Strategic Marketing, Creative Concepts, Storytelling.
> B2B, SMUs, Hidden Champions.
> Startups, Corporate Innovation, Venture Clienting.

What qualifies me?
> 3.5 years in B2B-SMU-specialized branding, naming, and marketing communications agency as consultant and project manager.
> 2.5+ years in Venture Client services startup as creative director and project manager for corporate clients.
> 7+ years active in the international startup ecosystem.
> My biggest assets: I'm smart, creative, and empathetic.
> My attitude: If you know where you want to go, I can help you get there.

Portfolio

Experience

Will, Helm & Tell.

Consulting & Audits

Co-Founder  - As a freelancer

February 2022 - Today (1 month)

Creative collective of freelancers with focus on Strategic Marketing, Holistic Brand Consulting and Creative Storytelling.
Focus on SMUs and startups.

27pilots

Digital & IT

Manager Communications

München, Deutschland

January 2020 - Today (2 years and 2 months)

Overseeing brand strategy and creative direction for several brands in the venture client industry. Project management and content creation for digital channels. Event management of startups at BMW.
Notable clients:
BMW, Bosch, Signal Iduna, CAF
Branding Content-Marketing Eventmanagement Konzeption Open Innovation Markenentwicklung Marketingberatung Storytelling

INCREON GmbH · Naming, Branding, Marketing Communication, Online

Digital & IT

Project Manager

85737 Ismaning, Germany

September 2016 - December 2019 (3 years and 3 months)

Project management and client consultanting for branding, naming and marketing communications for medium-sized B2B-companies in industries, like compounding, ventilation and air technology, glass and solar manufacturing, power electronics, industrial wheat solutions and insolvency law.
Notable clients:
Crespel & Deiters, BUSS Compounding, BAGV Glas & Solar, Schako, Einhell, Elektrobit

DIGITA

Innovation Consultant  - As a freelancer

Turku, Finland

February 2016 - April 2016 (2 months)

As part of the project course Inno Camp 58h, I worked in a team of 6 students with diverse backgrounds on an innovation challenge for the telecommunications company Digita. Digita plans to enter the IoT market in Finland and seeked consultation about a market entry strategy from us. I was mostly responsible for the marketing and advertising strategy, as well as for the overall structure and outline of the business concept. We developed a B2B market business concept for an IoT device and a user interface to be implemented in households.

The SHIFT Finland

1st Place for a Marketing Strategy for 'The Shift'  - As a freelancer

Turku, Finland

September 2015 - October 2015 (1 month)

As one of the participants of a marketing course at Åbo Akademi, we were asked to come up with a creative marketing strategy for 'The Shift', the first startup convention in Turku, that will be held at Turun Linna in 2016. My team won the ongoing competition for the best marketing strategy. I was responsible for most of the creative ideas, as well as the execution and final presentation of our strategy to the organizers of 'The Shift'.

Dialog Lebensversicherungs AG

Sales Services

July 2013 - March 2015 (1 year and 8 months)

Next to sales numbers analyses and support of the sales team, I was solely responsible for developing, implementing and managing a training initiative for sales and marketing professionals in the German insurance industry. It was mainly targeted at Dialog´s own employees and customers, but the implementation manual I created was bought and introduced as the official manual by the accreditation center for insurance training initiatives in Germany.

PT Euromanagement Indonesia

Internal Consultant Internship

Jakarta, Indonesia

August 2012 - December 2012 (4 months)

Starting out in the academic department, I was responsible for the communication with German organisations like universities, banks, immigration office, a.s., to help place Indonesian students in German study programs and internships. Feeling underemployed and noticing signs of inefficient workflow processes, I started analyzing internal operations in the different departments, and then became a personal consultant for the CEO. Based on research of external market conditions, I advised on business optimization and development strategies and in the end earned the titel of internal advisor.

Generali - Groupe Generali

Student Trainee in Logistics

March 2012 - July 2012 (4 months)

I was part of the postal logistics service center at the insurance company Dialog Lebensversicherungs-AG, where I was later employed in the Sales Services department, due to the exceptional reference from my employer in this job. The postal logistics in this company is outsourced to the parent company Generali Services Deutschland, but still situated within the Dialog office. My job was to sort, organize and distribute all postal customer communication. As I was over-qualified for this job, my boss recommended me to the Sales Services department, after I returned from my internship in Indonesia.

Education