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Ruurd Heijting

Simple, Smart Solutions in Marketing, UX & Brand

Can work in or around Berlin, Berlin, Hamburg, München, Köln, Frankfurt am Main, Stuttgart, Düsseldorf, Leipzig, Dortmund, Essen, Bremen, Dresden, Hannover, Nürnberg

  • 52.517
  • 13.3889
  • Suggested rate €700 / day
  • Experience 7+ years
  • Response rate 100%
  • Response time 24 hours
Propose a project The project will begin once you accept Ruurd's quote.

Until 31/12/2023

Propose a project The project will begin once you accept Ruurd's quote.

Location and workplace preferences

Berlin, Deutschland
Can work on-site in your office in
  • around Berlin and 50km
  • Berlin
  • Hamburg
  • München
  • Köln
  • Frankfurt am Main
  • Stuttgart
  • Düsseldorf
  • Leipzig
  • Dortmund
  • Essen
  • Bremen
  • Dresden
  • Hannover
  • Nürnberg


Freelancer code of conduct signed
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Verified email


  • Englisch

    Native or bilingual

  • Niederländisch

    Native or bilingual

  • Deutsch



Skills (50)

Ruurd in a few words

Expert in finding smart & simple solutions for intricate problems. Providing new energy and creative ideas that increase synergy & efficiency. Highly analytical and strategic skills in combination with the ability to work fast, hard and long. Friendly, open and developed personal communication skills that connect and inspire co-workers & contractors. Seniority and intelligence that demands presence in board rooms.

- Defining, monitoring and adjusting multi-channel marketing strategies and -planning, including cost and ROI estimations
- Designing user-focused product funnels, including optimisation of operational, technical and sales processes
- Data-driven market research and analyses, product-market-fit analyses
- Developing (financial) products and managing market introduction
- Creating synergy effects in cross- & multi-channel marketing campaigns
- Creating state-of-the-art user experiences and customer journeys with passion for detail and smart solutions that increase conversion
- Creating sales-driven & SEO-optimised content for websites, blogs & social media
- Developing & implementing data-driven customer retention strategies, including e-mail marketing, CRM & up-/re-selling
- Website development & re-branding in complex tech stacks and several CMS solutions
- Implementing user privacy solutions within GDPR legislation
- Business planning for start-ups and scale-ups
- Developing and implementing complex visual identities for Dutch national government and City of The Hague

- Collaboration delivers better results
- Get it done
- Simplification as a religion
- There's always a smarter way
- Quality pays itself back
- Long-term relations increase efficiency


Kandakai Hotels & Locations


Marketing Consultant  - As a freelancer

Berlin, Deutschland

February 2020 - June 2020 (4 months)

Repositioning of small business event & hotel consultancy, including new website setup.

Lendico Deutschland GmbH

Banking & Insurance

Senior Marketing Project Manager

Berlin, Deutschland

February 2018 - December 2019 (1 year1 year and 10 months)

- Developed marketing strategy from startup- into scale-up status. Mainly responsible for planning & budgeting business & marketing growth strategy and cross- & multichannel synergy.
- Product owner for development of new B2B financial products.
- User journey optimization & redesign of full buyer lifecycle.
- Performing market research & -analysis with in- and external (big) data, resulting in new market opportunities and products.
- Covered all aspects of marketing, from hands-on operational to strategic level.

RUURD's Graphic Design

Press & Media

Graphic Designer  - As a freelancer

Rotterdam, Niederlande

January 2008 - July 2018 (10 years10 years and 6 months)

Graphic design for a variety of clients in the public sector, arts & entertainment and social causes

Lendico Netherlands BV

Banking & Insurance

Head of Business Development

Berlin, Deutschland

July 2017 - June 2018 (11 months)

Managing growth, operational and marketing activities for Lendico in the Dutch market.

Lendico Global Services GmbH

Banking & Insurance

Various positions

Berlin, Deutschland

April 2015 - July 2016 (1 year1 year and 3 months)

Managing all aspects of Lendico in the Dutch market, from operational topics to strategic partnerships, legal topics and (mainly) marketing and business development.

Municipality of The Hague

Public sector

Senior Communications Consultant  - As a freelancer

Den Haag, Niederlande

September 2012 - July 2014 (1 year1 year and 10 months)

Freelance position at the Directorate for Communication.
- Projectmanager for the new corporate identity of the municipality.
- Worked as a senior consultant for mayor and aldermen of the municipality on politically sensitive projects.
- Secretary to the communication task-force of metropolitan region Rotterdam - The Hague.
- Managed the communication team for the realization of a new combined cultural accommodation for Residentie Orkest, Nederlands Dans Theater and Royal Conservatory.

Agency of correctional institutions of The Netherlands

Public sector

Various positions

Den Haag, Niederlande

April 2001 - August 2012 (11 years11 years and 4 months)

- Graphic designer (magazines, online, advertising, campaigns).
- Corporate Identity Manager (implementation of new visual identity for Dutch government)
- Communications consultant
- Corporate Media coordinator