Olympia De Proyart

- Proposes and coordinates international strategy

- Ensures accountability of countries' results

- Adapts organisation to a more localized approach

Responsible for developing DMC's online presence to enhance the brand's global market share. Setting DMC.com's revenue targets in line with brand's long term strategy goals. Creating online commercial calendar, coordinating content creation coordination and promotions, tracking performance. Linking the commercial, creative and e-commerce teams to ensure delivery against targets. Key areas of responsibility:

• Setting online revenue targets aligned with company's 5 years objective, as well as budget required across all areas

• Creating and managing commercial and promotional calendar

• Owning online launch plan for large product launches

• Synchronising key UX projects with the development agency

• Coordinating imagery and video content creation

• Managing performance marketing strategy and execution

• Managing social media strategy

• Developing the 1K Free Patterns project, one of the brand's key online strategic tool

• Reporting weekly and monthly about results and budget to the board

Responsible of owning the delivery for key projects, from planning through tracking performance. Linked the commercial, creative and commerce teams and helped them delivering the biggest commercial opportunities, ensured delivery against KPIs. Key areas of responsibility:

• Managed key projects to deliver the brand's strategy & goals

• Aligned the commercial calendar and timeline of each key project

• Owned launch plan for large product launches

• Created and tracked KPIs against key project areas, with insight from Ops & Commercial team, to ensure each project delivered against its goal and on budget

• Created and maintained product range performance analysis to input range planning

• Budget forecasting, management and reporting for key projects