Skill set
Industry fields of expertise
Nassim in a few words
I am a data-driven digital marketing and business analytics expert with over a decade of experience helping professionals like lawyers, doctors, and companies optimize their online presence and develop high-impact marketing strategies. My expertise includes competitive analysis, market research, SEO, and digital strategy development, ensuring businesses stand out on Google and achieve their growth goals. Fluent in English, less in German, I excel at transforming data into actionable insights and collaborating with clients to drive meaningful results.
Experience
- B DesignDigital Marketing AnalystApril 2014 - Today (11 years and 3 months)Israel• Developed new product lines and ideas to expand the company's product and service pool in collaboration with Market Segment Heads.• Led a team of 3 graphic designers and managed 16 workers, establishing a culture of trust with clients and service providers.• Monitored competition and industries, tracked and analyzed campaigns and marketing performance, leading to timely insights.• Conducted market research for future product/service development, collaborating with R&D to provide necessary market data.• Negotiated the scope of analytical tasks with representatives from business and other data teams.• Served as go-to-person in the organization for customer behavior and advanced targeting.• Determined and drove the company's digital business strategies to increase profitability.Key Achievements:• Established 3 new selling platforms with the marketing team and workers.• Brought 78 new products to the product pool.• Tripled growth in the first three years, followed by 20% growth every year.• Maintained over 10 star products and 15 milking cow products for over 7 years.
- Palram Applications LTDAnalyst E-commerce ManagerFebruary 2012 - March 2014 (2 years and 1 month)Israel• Collaborated with Market Segment Heads, Sales Team, and Area Managers to support a global company with $130M turnover• Led e-commerce developments and customer relationship building for local market development• Supported business teams in Marketing, User Experience, CRM, and customer-related aspects• Conducted sales analysis and market research in multiple languages• Targeted customer campaigns and tracked their efficiency• Generated weekly reports summarizing market trends and competitor analysis• Conducted market research on competitors, innovation, and pricing and created Excel, SQL scripts, and sales analysis reports• Expanded sales to new platforms and provided analysis and market data for company conferencesKey Achievements:• Created 2 new marketing platforms and provided sales teams worldwide with methods to expand e commerce affiliates• Developed successful campaigns that increased customer engagement by 10%• Helped keep current customers while expanding the local customer database with new customers
- Dynamic SystemsIT AnalystApril 2010 - September 2011 (1 year and 5 months)Israel• Assisted in developing and implementing IT policies and procedures• Performed data entry and database maintenance• Analyzed functional specifications and designed efficient IT systems to meet business needs• Provided advice, technical training, and kept up-to-date with technology trendsKey Achievements:• Reduced overall repair costs by 15% by creating a new process for tracking hardware issues• Reduced security patches by 75% by implementing an automated patch management system
Recommendations
Education
- Cyber Security Advanced2021
- Master of BusinessHeriot-Watt University2011Master of Business Administration (MBA),
- Bachelor of ScienceHaifa university2006Bachelor of Science in Statistics and Exact Science,