Miguel Franco

Performance Marketing SEA/Facebook Ads Consultant

Moves to Berlin, Berlin, Hamburg, Leipzig

  • 52.517
  • 13.3888
  • Rate On demand
  • Experience 7+ years
Propose a project The project will only begin when you accept Miguel's quote.

Availability not confirmed

Propose a project The project will only begin when you accept Miguel's quote.

Location and geographical scope

Berlin, Deutschland
Can work in your office at
  • Berlin and 50km around
  • Berlin
  • Hamburg
  • Leipzig


Skills (15)

Miguel in a few words

Looking for my next opportunity, to help YOU grow. The DIGITAL way.

SEA/SEM and Facebook Ads Freelancer Consultant with vast experience in eCommerce and B2C.

Hit me up for more detailed information!


Omio (previously GoEuro)

Travel & Tourism

SEA Manager Freelancer

Berlin, Deutschland

June 2018 - April 2019

• Introduction of several translation and content optimizations
• Overhauling of account structure and campaign setup
• Support and implementation of automatization processes using python


Digital Agency and IT company

Consultant Online Marketing SEM

Berlin, Deutschland

April 2018 - October 2018

- Setup, expansion and monitoring of clients SEM accounts for south european markets
- Optimization of keyword portfolio in accordance to clients products

GoDo Business

Digital Agency and IT company

Performance Marketing Consultant

Hamburg, Deutschland

March 2019 - August 2019

• Set up of all major paid aquisition channels following conversion and retention strategy
• Close support for content and UX optimization in order to increase the conversion-rate


Software Publisher

Consultant Data Analytics and Performance Marketing

Berlin, Deutschland

April 2019 - June 2019

- Setup of Google Adwords accounts and strategy
- Definition of the requirements and implementation for a data analytics tool



Consultant Online Marketing SEM/PSM

Berlin, Deutschland

March 2019 - May 2019

- Audit and optimization of the SEM and PSM accounts for the different business verticals
- Expansion of Google Shopping reach through optimization of root product feed
- Reporting set-up together with BI Team using Tableau

Croove (a Daimler Benz company)


Senior Online Marketing Manager SEM / SEA / Facebook Ads

Berlin, Deutschland

September 2017 - November 2017

• Management, budget planning for all SEA / SEM / Facebook Ads campaigns to ensure the achievement of the target KPIs
• Creation and continuous optimization of the Adwords structure and campaigns
• Analysis and derivation of recommended actions based on given targets
• Implementaion and controling of tracking with Google Analytics

Mister Spex


Team Lead Online Marketing Manager SEM

Berlin, Deutschland

October 2015 - September 2017

• Team Lead for all topics regarding SEM // Google Shopping in 10 markets
• Increase account efficiency & overhaul based on CM3 targets
• Implementation of Adwords Data into the DWH & reporting set up
• Automation of bidding and reporting based on backend data
• Creation of new Google Shopping structure
• Expand and scale international presence in Europe



SEM Specialist

Berlin, Deutschland

November 2012 - August 2015

• Manage MCC Account based on ROI (KUR) targets
• Manage Google Shopping with Products Up (product feed support)
• Implementation of Adobe Bid-Management & Tag Manager
• Test new Google features with close support from Google


Digital Agency and IT company

Account Coordinator

Berlin, Deutschland

October 2011 - July 2012

• daily analysis & optimization of campaign portfolio
• manage client relationship and build a strong partnership
• Improve revenue by diversifying and increasing portfolio with new clients
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