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Michelle Kuepper

Communications, PR, & Content Consultant

Can work in or around Berlin

  • 52.524932
  • 13.407032
  • Suggested rate 600 € / day
  • Experience 7+ years
Propose a project The project will begin once you accept Michelle's quote.

This freelancer is available full-time but hasn't confirmed their availability in over 7 days.

Propose a project The project will begin once you accept Michelle's quote.

Location and workplace preferences

Location
Berlin, Deutschland
Can work onsite in your office in
  • around Berlin and 50km

Preferences

Business sector
  • Banking & Insurance
  • Biotech
  • Chemical
  • Civic & Social Organizations
  • Culture
+19 other

Verifications

Freelancer code of conduct signed
Read the Malt code of conduct

Verified email

Languages

  • English

    Native or bilingual

  • German

    Fluent

Categories

Skills (10)

Michelle in a few words

As a communications veteran with over 10 years experience, I specialize in helping both B2B and B2C companies elevate their brand and reach key audiences using target PR, communications, and content strategies. My background as a tech journalist at leading publication Gründerszene provides me with expert knowledge on how to pitch the media and quickly transform complex topics into compelling stories.

My focus is on tech, science, and finance businesses and I excel in achieving communications goals for startups from seed to growth stage. I've worked as a communications manager and consultant for companies including ResearchGate, Point Nine, Blinkist, Wise, and many more.

Experience

Self-Employed

Digital & IT

Freelance Communications, PR, and Content Consultant

April 2022 - Today (11 months)

I help technology and science businesses to elevate their brand in front of key audiences using engaging PR, communications, and content strategies. My key skills include:
- Communications strategy and execution
- Public relations
- Thought leadership
- Strategic brand positioning and messaging
- Content strategy and creation
- Event management

Morressier

Head Of Communications

Berlin, Germany

December 2017 - February 2022 (4 years and 2 months)

Morressier provides professional and academic organizations with comprehensive virtual and hybrid conference solutions, powerful data and analytics, and new revenue opportunities. More than 200 societies, institutions, and corporations around the world trust Morressier to support their meetings, engage their users, and amplify their research. My role at Morressier includes:
- PR and media relations in English and German-language markets
- Blog and website content creation, editing, and management
- Social media management
- Content marketing
- Company branding and messaging
- Copywriting
- Event management
- Creating and editing presentations, speeches, and pitchdecks

ResearchGate

PR Manager

Berlin, Germany

January 2016 - November 2017 (1 year and 10 months)

ResearchGate is a professional network for scientists and researchers with over 15 million members. My role included developing and executing ResearchGate's external PR strategy:
- Creating storylines for science, tech, business, and consumer English and German-language press
- Building press relations and contacts in key publications
- Writing thought leadership pieces
- Writing and editing blog content
- Managing social media channels

Clarity PR

Senior Account Manager

Berlin, Germany

March 2015 - December 2015 (9 months)

Clarity PR is an international PR agency with offices in New York, London, and Berlin delivering communications services and consultancy to high-growth digital companies. As a Senior Account Manager, my clients included Point Nine Capital, Blinkist, DocPlanner, what3words, and Remerge. In this position, I was responsible for:
- Developing and implementing PR and media relations campaigns in English language markets
- Developing messaging and strategy documents and determining campaign KPIs
- Liaising with the London and New York offices for international PR campaigns
- Creating sales decks
- Brainstorming and writing thought leadership pieces

Clarity PR

Media Relations Specialist

Berlin, Germany

March 2014 - February 2015 (11 months)

Gründerszene

Editor at VentureVillage and Gründerszene

Berlin, Germany

October 2012 - February 2014 (1 year and 4 months)

Gründerszene is the leading online magazine for the digital economy in Germany. VentureVillage was Gründerszene's English-language sister magazine, it has now been rebranded to the Heureka Magazine. My role included:
- English and German-language news, feature writing, and editing for online magazines VentureVillage and Gründerszene
- Social media management
- Conducting on-camera interviews

Gründerszene

Intern - Online Journalism

Berlin, Germany

May 2012 - October 2012 (5 months)

Nine Network Australia

Intern - News Room

Sydney NSW, Australia

April 2012 - April 2012

I assisted reporters and producers by doing interviews, conducting research, and writing news stories.

Hill+Knowlton Strategies - WPP Group - Spain

Public Relations Intern - Consumer Marketing

Sydney NSW, Australia

January 2012 - March 2012 (2 months)

I provided account support on consumer and corporate clients. My role included media relations, monitoring and analysis, event planning, and social media management.

Education

  • Bachelor of Arts (Media and Communications), Majors: Media and Communications, German; Minor: Psychology

    University of Sydney

    2012

    Bachelor of Arts (Media and Communications), Majors: Media and Communications, German; Minor: Psychology

  • Exchange, German Language and Literature

    Humboldt University of Berlin

    2011

    Exchange, German Language and Literature