Skill set
Industry fields of expertise
Marieke in a few words
Nice to meet you! I am Marieke, an accomplished brand + communications executive, well known for a passion for fashion, travel and beauty and bringing creative PR, Social Media and influencer strategies to life.
Notable career accomplishments include the designer collaborations between Erdem x H&M and Moschino x H&M, the #WeWillHugAgain campaign for Zalando, leading with innovative social media, PR & Influencer Strategies. And making Zalando’s Social Media presence synonymous with inclusion, culture and innovation.
With a deep understanding of all aspects of Communication and Marketing - content strategy, storytelling, community management, editorial and creative direction, crisis communication, content planning, reactive Marketing and values communication - I specialise in building strategies and communication activations that engage & cultivate communities, differentiate brands and drive businesses forward.
As a consultant, I'm available for short- and long-term engagements and can serve as an interim Head of Content, Head of Social Media PR & Influencer, leading strategy, production and managing teams and agencies. Service and areas of expertise:
- Workshops: TikTok, Crisis Management, Social First Marketing
- Marketing communications for fashion, beauty and lifestyle brands
- Influencer, Social Media & Digital PR Strategy
- Editorial plan
- Values communication with a strong focus on Diversity, inclusion and belonging
- Reactive Cultural Marketing
- Brand & Creator Guidelines
- Crisis Communication
- Leading internal teams
- Content Strategy & planning
Experience
- Marieke NelemanConsultant Social Media, PR & InfluencersMarch 2023 - Today (2 years and 3 months)Berlin, GermanyI am a senior social media, PR & Influencer expert with over 15 years of experience in fashion & beauty with H&M and Zalando. With a well-developed creative eye, an appetite for culture mixed with strong curiosity, I develop world-class strategies and creative content. Book me for: Social Media & Influencer Strategy / Crisis Communication / Values communication with a strong focus on Diversity, inclusion and belonging / Reactive Culture Marketing
- ZalandoHead of Social Media & Influencer Zalando BeautyFebruary 2022 - December 2022 (10 months)Berlin, Germany• Leading the Zalando Social Media Beauty team• Leading the Zalando Social Media Beauty voices (Talent, Influencers & Creators)• Development and implementation of the global Social Media and Content strategy for Beauty• Development and implementation of the global Social Media Beauty Voices Strategy• Development of Beauty Social Media Visual Guidelines• Development of Beauty activations in order to drive talk-ability and awareness• Define and own Social Media & Influencer Beauty budget
- ZalandoGlobal Social Media Team HeadJune 2019 - July 2022 (3 years and 1 month)Berlin, Germany• Leading an steering agency to create excellent and innovative Social Media Strategy & content• Leading a team of 13 channel experts on Instagram, Youtube, TikTok and innovation channels• Leading team focused on Designer, Streetwear, Sports and Beauty• Development and implementation of the global Social Media and Content strategy for Zalando• Establish and drive KPIs and targets for global Social Media channels• Establishing tooling & measurement framework based on Social Media Strategy• Development of Social Media Brand Guidelines• Set-up of Social Media Content Calendar & planning process• Define and own Social Media budget• Recruitment and Development of Team
Recommendations
Education
- Creative DirectionConde Nast Collega of Fashion & Design2024
- BA in Fashion technology, International Fashion ManagementAmsterdam Fashion Institute2010BA in Fashion technology, International Fashion Management, International Fashion Management
- Swedish LanguageBerlitz2016Swedish Language
- B1, FrenchMaison Descartes2011B1, French
- VWO, Economics & societySint Laurenscollege2006VWO, Economics & society
- B1, Francais, FrancaisA LPHA -B2008B1, Francais, Francais