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Marcus Podorf

Director | Strategy | Marketing | Communications

Can work in or around Berlin, Düsseldorf, Hamburg, Köln, München, Frankfurt am Main

  • 52.517
  • 13.3889
  • Suggested rate 2.500 € / day
  • Experience 7+ years
  • Response rate 100%
  • Response time 1 hour
Propose a project The project will begin once you accept Marcus's quote.

This freelancer is available full-time but hasn't confirmed their availability in over 7 days.

Propose a project The project will begin once you accept Marcus's quote.

Location and workplace preferences

Location
Berlin, Deutschland
Can work onsite in your office in
  • around Berlin and 50km
  • Around Düsseldorf and 100km
  • Around Hamburg and 100km
  • Around Köln and 100km
  • Around München and 100km
  • Around Frankfurt am Main and 100km

Preferences

Project length
  • ≤ 1 month
  • Between 1-3 months
  • Between 3-6 months
  • ≥ 6 months
Business sector
  • Architecture & Urban Planning
  • Automobile
  • Banking & Insurance
  • Civil Engineering
  • Consulting & Audits
+46 autres
Company size
  • 1 person
  • 2-10 people
  • 11 - 49 people
  • 50 - 249 people
  • 250 - 999 people
+2 autres

Verifications

Freelancer code of conduct signed
Read the Malt code of conduct

Verified email

Languages

  • German

    Native or bilingual

  • English

    Fluent

Categories

Skills (31)

Marcus in a few words

Mein Name ist Marcus Podorf. Ich bin 43 Jahre alt, davon 22 Jahre im Marketing.

Ich glaube, dass wir alle uns einen vertrauenswürdigen Berater und Wegweiser wünschen, insbesondere in einem sich ständig verändernden, globalen wie gleichermaßen vernetzten Markt. Als solcher helfe ich Spitzenunternehmen, Start-ups, Kreativagenturen, aber auch Einzelpersonen und Persönlichkeiten des öffentlichen Lebens dabei, starke, widerstandsfähige Marken, Teams und Unternehmen aufzubauen, die auch einen bleibenden Wert für uns Menschen, unsere Heimat und natürlich auch für Ihre Investoren und Anteilseigner gleichermaßen schaffen - und sich ebenso stark und robust in ihren Märkten positionieren.

Als Director, Stratege und Senior Advisor habe ich über 22 Jahre Erfahrung im Marketing und in der Führung, Transformation und dem Aufbau von Premium- und Luxusmarken, Produkten und Services, sowohl für Business- als auch Consumer-Zielgruppen.

Meine Kunden, Referenzen und Erfahrungen, darunter eine Reihe weltweit bekannter Unternehmen wie BMW, die BDO AG, die Deutsche Bahn, Lufthansa, tom logisch®, Mercedes-Benz, der Weltmarktführer in CPG-Technologie Markem-Imaje, die Werbeagenturen DDB und thjnk, die Luxusreisemarke airtours (TUI), die Lufthansa Miles & More Kreditkarte, KONICA MINOLTA Europe und viele andere, vertrauten auf meine Beratung, die ihnen zu neuem Wachstum, besserem Geschäfts- und Marketingwert, besseren und engeren, menschlichen Beziehungen mit ihren Kunden und auch zu einer höheren Markenbekanntheit und teils enormen Vertriebserfolgen in ihren jeweiligen Bereichen verholfen hat.

Ich freue mich auf eine Zusammenarbeit mit Ihnen!

Ihr,
Marcus Podorf

Experience

Marcus Podorf | Brands. Transition. Marketing.

Digital & IT

Business Owner

Berlin, Deutschland

September 2012 - Today (10 years and 3 months)

Award-winning, independent director, strategist and senior advisor with 22+ years of experience in leading the marketing and transformation of premium and luxury brands, products and services. B2B and B2C

tom logisch® – exploring the world in a better way

Luxury Goods

Senior Advisor

Berlin, Deutschland

November 2020 - Today (2 years and 1 month)

Senior Advisory Services

• Brand Excellence
• Increasing company, brand and customer value
• Repositioning and Relaunch
• Strategic and Operational CRM
• Marketing and Brand Building
• Web Dev

PayPal Europe

Digital & IT

x Scholz & Friends  - As a freelancer

Berlin, Deutschland

March 2022 - June 2022 (3 months)

Project Direction

• Strategic planning
• Planning and executing national partnership campaigns
• Campaign management
• Client relationship management
Projektmanagement Content-Marketing Strategie Management Consulting

thyssenkrupp infrastructure

Civil Engineering

x thjnk Düsseldorf  - As a freelancer

Berlin, Deutschland

December 2021 - March 2022 (2 months)

Director of Rebranding / Team Lead Creative & Client Services

• Rebranding of thyssenkrupp infrastructure (internationally)
• Strategy & Repositioning for thyssenkrupp infrastructure after the Carve-out
• Corporate Identity & Corporate Design development
• Design execution and implementation
• Toolbox of communication measures and assets
• Business & Senior Advisory Services for thjnk and thyssenkrupp
Branding Marketing Konzeption visuelle Identität Strategie Projektleitung Stakeholder Management

BMW Deutschland

Automobile

x Media.Monks x The Marcom Engine  - As a freelancer

Berlin, Deutschland

August 2021 - November 2021 (3 months)

Led CRM, Design & Intelligence for BMW Germany

• Strategic Planning
• Direct Marketing and Dialogue Marketing Strategies & Operations
• Digital Campaigning
• UX Strategies & Conceptual Design
• Account Direction

kolula

Entertainment & Leisure

Senior Advisor

Berlin, Deutschland

November 2020 - December 2021 (1 year and 1 month)

Unabhängige Unternehmens- und Transformationsberatung für den deutschen SUP-Marktführer

• Business Transformation
• UX und CX, Digital Strategy
• Brand Device Definition
• Webapp-Redesign, UX/UI Design

UX Design UX UI/UX Design CRM

VORN Strategy Consulting GmbH

Consulting & Audits

Interim Director  - As a freelancer

Berlin, Deutschland

December 2019 - November 2020 (11 months)

Senior Advisory Services
• Delivered strategic consulting and brand leadership for various accounts of VORN Strategy Consulting GmbH
• Focus: premium, CRM, data, insights, platforms and campaigning for national champions and international projects/scope
• BI

Hyundai-N
• Brand strategy and strategic planning for the international motorsport champion Hyundai-N.

Globus Hypermarkets
• Brand and business strategy for Globus Hypermarkets, a German and European champion in the retail sector, incl. market, trend, competition, target group, brand, BI/business intelligence, communications and touchpoint strategies
• Brand purpose design, brand experience design and repositioning strategies
• Business Intelligence, data strategy, insight generation, CRM, campaigning, rebranding strategies

Zalando - Zalando Germany

Retail (Small Business)

Interim Marketing Lead Zalando Outlet Stores  - As a freelancer

Berlin, Deutschland

June 2019 - August 2019 (2 months)

Planned holistic CRM, UX and standardisation, interlocking and improving the existing customer experience at digital and stationary touchpoints

• Team leadership, 8 direct reports
• Was responsible for budget and KPIs
• Developed online marketing strategy and relevant KPIs
• Planned across different media platforms
• Devised business strategies and guided and collaborated with various business units in the introduction of CRM and a holistic customer dialogue and experience program
• Performed change management
• Messaging & communications planning

VORN Strategy Consulting GmbH

Consulting & Audits

Interim Director, Brand Strategy & Planning  - As a freelancer

Hamburg, Deutschland

October 2018 - Today (4 years and 2 months)

Account:
Markem-Imaje, the world's leading technology provider for the consumer goods industry (CPG-Tech)

Assumed the tasks of Executive Strategy Director following a management buyout at VORN Strategy Consulting (Hirschen Group); performed management and transformation consulting, completed management tasks and strategic planning and implemented a digital corporate, product and service transformation for Markem-Imaje.

• Customer insight generation
• Transformed brand and organisational culture
• Devised the customer experience strategy
• Planned and established new services and product services
• Transformed CRM, marketing and other customer-centric offerings
• Handled customer relationships, presence at multiple locations in Europe
• Performed change communication and change management

Upljft

Digital & IT

Director, Brand Strategy & Planning (Independent)  - As a freelancer

Hamburg, Deutschland

August 2018 - October 2018 (2 months)

LinkedIn
• Brand strategy & communication planning, digital user engagement strategy

Sky
• Strategic planning for the Sky X app Launch

Lidl
• Strategic planning for global food and non-food product launches

Wantedly, Inc.

Social Networks

Senior Advisor  - As a freelancer

Berlin, Deutschland

July 2018 - January 2019 (6 months)

Brand & Integrated Marketing Excellence
• Positionierungsstrategie
• Kommunikationsstrategie
• Messaging
• Touchpoint-Definition
• CRM- und Social-Strategie
Branding Brand Content Tone of Voice CRM Kommunikationsstrategie Positionierungsstrategie Brand Design Tonality Messaging CR-Strategie

BASE ELEMENT

Digital & IT

Senior Advisor

Berlin, Deutschland

September 2017 - September 2018 (1 year)

• Digital Strategy & Transformation

DDB & Tribal

Travel & Tourism

Interim Head of Lufthansa Premium Brand Refresh

Hamburg, Deutschland

July 2017 - April 2018 (9 months)

Led and managed the strategic direction for the Lufthansa New Premium Brand Refresh (BTL) and the rebranding of the Lufthansa Group Airlines.

• Provided expertise and leadership in the transition for Lufthansa BTL, digital and CRM account for DDB Tribal and Lufthansa
• Led Lufthansa New Premium Brand Refresh by establishing key performance indicators on the development, requirements and management of projects, sans compromising the goals and profit of the organization.
• Development of brand and digital strategies, tone of voice, platform concepts, CRM including BX/UX/UI, content, culture change and transformation, transition, and team building.
• Establishing of quality standards along the marketing and communication development processes of the Lufthansa B2C and B2B accounts.

antoni

Automobile

Account Director CRM

Berlin, Deutschland

February 2016 - May 2017 (1 year and 3 months)

Led the transition for the CRM account of 7 digits of budget at the antoni start-up, including Mercedes-Benz Cars, Mercedes Maybach, Mercedes me, and Pullman lines, within a highly complex start-up business of 6 months young with fast-growing environment. Provided education for the creation team and led a culture task force due to a huge increase of multinational and multicultural personnel entering the company after the second month of assumption.

• Institutionalized strategies and concepts and managed customer acquisitions and brand-building campaigns for more than 128 markets, incl. CH, EU, and US.
• Supervised the launching of communication for more than 13 new car series for the global markets which was delivered within the scheduled period and on the budget by collaborating with all business units.
• Led and supervised innovation projects such as bots, AI, mercedes.me strategies, and others.
• Managed 2 CRM consultants and additional, dedicated campaign teams and implemented business development and change strategy for CRM which is the cornerstone of all marketing and campaign activities.
• Initiated the development of new products, services, and applications, monitored budget expenditures, and advised and supported the clients in the restructuring process for digital transformation of the specific business area.
• Achieved the second best client rating among all agency units, securing agency bonuses and increasing engagement, for two consecutive period, with 80% rating on the 5th month and 85% on the 11th month, which was a clear indication of strong and trustful client relations and improvement in all areas of the account.

thjnk - WPP Group - Germany

Consulting & Audits

Director Strategy & Client Services (Independent)

Düsseldorf, Deutschland

November 2013 - November 2013

Philip & Keuntje GmbH

Digital & IT

Director UX (Independent)

Hamburg, Deutschland

October 2012 - January 2013 (3 months)

• Account: T-Systems. Champs for Champs campaign
• Digital campaign and campaign hub/UX planning

Wunderman

Digital & IT

Client Service Director & Instructor Marketing Communications (IHK/CCI)

July 2010 - August 2012 (2 years and 1 month)

airtours – Luxury travel brand relaunch, 2009-2012
Won airtours luxury brand account for Wunderman and led and managed the strategic direction for the airtours brand relaunch. Mastered the roll-out on time, on budget and within nine months of winning the pitch.

• Led and supervised the relaunch, brand vision to brand excellence and the implementation of the new brand identity in Germany and Russia via all distribution channels (B2B/B2C/B2B2C).
• Development of new marketing strategies, products and services as well as offer formats, in addition to the conception, development and implementation of CRM, VIP customer loyalty programs and much more.
• Development of an integrated, digital content editing and publishing strategy for airtours and Wunderman
• Provided expertise and leadership for more than 88 people, 5 offices in 2 countries involved, 30 direct reports.
• Developed and executed marketing and communication strategies along the customer journeys, planned stakeholder events and launch communication.
• Consulted for CRM strategies (B2B/B2B2C/B2C), technologies and implementation.


––
Vattenfall Europe – Vattenfall Highlights Loyalty Program, 2008-2012
Supervised the account Vattenfall Europe and its loyalty program “Vattenfall Highlights.”

• Set up and supervised an integrated team for quarterly releases (direct, online, eCRM).
• Planned budget, communication strategy and program development.
• Led change and initiatives for the digitalization of the program.
• Transformation of the customer loyalty program into a digital offer for existing customers.
• Developed concepts for print and web publishing processes, and program activation.


––
Citibank Germany – Integrated Marketing & Rebranding, 2008-2009
Supervised the account and an integrated agency team (15+ people) for The Wunderman Network.

• Developed strategies and concepts for ATL and BTL, direct, in-store/physical and remote/online distribution channels.
• Led various awareness- and sales-campaigns as well as lead generation projects.
• Led rebranding processes from Citibank Germany to Targobank.


––
Tourism Ireland – Direct & digital marketing, 2008-2010
Supervised the account and tactical awareness campaigns.
Rebranding Management Consulting Strategy Brand Design Brand Strategy

weigerpirouzwolf

Press & Media

Account Director

Hamburg, Deutschland

April 2006 - June 2008 (2 years and 2 months)

EnBW/SüdBest – Brand and loyalty program launch, 2007-2008
Supervised the account and led the implementation and launching of the new SüdBest loyalty program across all channels and media (ATL, Out of Home, Direct, CRM).

• Managed program communication and activation.
• Monitored budgeting, managed and supervised photo productions and ensured integrated campaign experience (ATL, BTL, direct, CRM)


––
Lufthansa Miles & More Credit Card – Brand Flip, VISA to MasterCard, 2007-2008
Won brand flip etat for weigertpirouzwolf and led and managed the strategic direction for the brand flip from VISA to MasterCard. Mastered the holistic relaunch on time, on budget and within six months.

• Planned, budgeted and led the brand flip.
• Provided expertise and leadership for more than 20 people across 6 companies involved, 6 direct reports.
• Stakeholder and cooperation management across various companies and business partners on behalf of Bayern-LB/BCS/DKB Bank, including various service and payment processing partners as well as marketing cooperations (e.g. dental laboratories and associations).


––
Lufthansa Miles & More Credit Card – Restart for the account, 2006
Led the turn-around, changes and transition to secure the key account Lufthansa Miles & More Credit Card for weigertpirouzwolf.

• Set up and supervised an integrated dialogue marketing unit as consequence, responsible for creative conception, budgeting, production services and quality management (team of six people).
• Planned and executed CRM program activities (acquisition, loyalty, churn, retention).
• Led the holistic brand flip for the account from VISA to MasterCard across various stakeholders and partner companies.
Marketing Consulting Strategy Business Strategy

KP&Z Werbeagentur GmbH

Digital & IT

Key Account Manager

Münster, Deutschland

August 1999 - March 2006 (6 years and 7 months)

KONICA MINOLTA Europe
Key account management, conception and implementation of new platform solutions, product launches and sales support for B2B business partners. The following projects are an excerpt of a client and innovation relationship that lasted for over 4 years.

––
KONICA MINOLTA Europe – Rebranding, 2003
Supervised the account, led national change strategy, local rebranding (B2B, B2B2B) and implemented several online and offline measures and campaigns after the merger of KONICA and MINOLTA.

• Gained experience in mergers, relaunches, brand transition and transformative business models.
• Led several B2B acquisition, product and brand awareness DM campaigns across all channels and media.
• Led literature development and various CeBIT campaigns and activities.
• Directed and implemented DDP and Red Dot Design Award campaigns in 2004.

––
KONICA MINOLTA Europe – Print-on-demand publishing platform/B2B, 2003-2006
Designed print-on-demand publishing platform, Konicaminolta-123.de.

• Business model design, UI/UX concepts, template developments and implementation.
• Naming, branding and roll-out communication.


––
KONICA MINOLTA Europe – “Scanning” Realtime CRM campaign, 2003-2004
Planned, executed and managed the real-time CRM campaign “Scranning” for Konica Minolta, awarded the DDP Deutscher Dialogmarketing Preis 2004 best in class.

• Recruited, built, trained, coached and supervised dedicated campaign team of ten people.
• Led infrastructure development (technology, processes, tools, CRM software, In-/Outbound Services).


––
KONICA MINOLTA Europe – “E-BIZHUB” CPC tracking platform, 2003-2004
Gained experience in transformative business models (e-business digitalization).

• Platform conception, platform implementation and management.
• Developed the concept for the international e-bizhub platform for dealerships and their clients.
• Managed platform implementation and roll out.


––
markilux® – Premium brand relaunch, 2004
Won markilux® Account for KP&Z, managed the strategic direction and implementation of the holistic brand relaunch (B2C, B2B).

Tillmann Kühn - Tiku.io

07/04/2021

Markus hat mit erfahrenen Hand das aufwendige und hochkomplexe Lufthansa Rebranding bei DDB geführt. Er konnte problemlos die vielen Stränge (Kreation, Prozess, Marke, Ressourcen...) zusammenbringen und den neuen Markenauftritt des Dax-Konzerns und deutschen Love-Brand  vorbereiten. Bei Markus schätze ich ganz besondres den Blick über den Tellerrand, die Vision die immer auf seiner tiefgreifenden fachlichen Expertise und langjährigen Erfahrung der globalen Markenführung aufbaut. Markus ist der engagierteste freie Mitarbeiter den ich je kennengelernt habe. Inhaltlich getrieben und immer ehrlich setzt er sich immer über das Projekt hinaus 100% für das Team und die Langzeitvision der Marke ein. 

Education