Juliette D.

sea consultant | google ads expert| fr, en, de

Moves to Berlin

  • 52.517
  • 13.3888
  • Indicative rate €600 / day
  • Experience 7+ years
  • Response rate 100%
  • Response time 24h
Propose a project The project will only begin when you accept Juliette's quote.

Availability not confirmed

Propose a project The project will only begin when you accept Juliette's quote.

Location and geographical scope

Location
Berlin, Allemagne
Can work in your office at
  • Berlin and 50km around

Verifications

Languages

  • Français

    Native or bilingual

  • Anglais

    Native or bilingual

  • Espagnol

    Full professional proficiency

  • Allemand

    Limited working proficiency

Categories

Skills (20)

Juliette in a few words

As a SEA/PPC/Google Ads expert with more than 7 years of experience (including at Zalando & Rocket Internet ventures), I build and optimise successful data-driven SEA strategies for companies willing to increase their reach, grow their sales, acquire more leads & users, and improve the KPIs that matter to them (ROI, CPA, …).

I help my clients:
- build and implement a successful SEA strategy (on Google Ads/AdWords & Bing)
- set up conversion tracking (Google Tag Manager)
- manage their current accounts and campaigns
- identify actionable opportunities to scale their current campaigns
- restructure their accounts based on Google best practices
- automate manual and time consuming tasks and processes (Google Scripts)
- build insightful performance dashboards

I have experience in various industries, in B2B and B2C and an excellent knowledge of global online marketing (Tracking, Analytics, GTM, ...). I also have experience with Display Ads, Linkedin, Twitter, Reddit & Quora ads.

I speak fluent English and French and also work on German campaigns. Don't hesitate to get in touch so we can set up a call and discuss your SEA needs!

Experience

Honestly

Software Publisher

SEA Manager (Freelance)

July 2019 - Today

Honestly develops B2B solutions in employee engagement and customer experience.

Audit & improvement & management of Google Ads Search campaigns to reach monthly lead goal.
- audit of current Google Ads search campaigns
- restructuration & implementation of recommendations
- daily management of the campaigns
- implementation of "offline" conversion tracking (leads that converted)

Campaign Type: Search (Google Ads/AdWords)
Language: DE & EN

Pimp My Team

E-commerce

SEA Manager (Freelance)

December 2018 - Today

Pimpmyteam is specialised in the creation and customisation of goodies and promotional objects.

Implementation, management and optimisation of Google Ads campaigns for Pimpmyteam and their 5 sub-brands to increase the number of relevant leads.

• definition of SEA strategy
• creation of the accounts and campaigns
• technical set up of conversion tracking (via GTM)
• creation of a performance report
• setting-up of Google Analytics
• management & optimisation of campaigns

Campaign Type: Search (Google Ads/AdWords)
Language: FR

Instafreight

Transportation

SEA Manager (Freelance)

March 2019 - Today

InstaFreight is a B2B digital forwarding company.

Management & optimisation of Google Ads accounts to reach monthly sign-up & shipment goals within a given budget.
- daily campaign management
- launch of international campaign
- audience definition (via Analytics)
- launch of retargeting display campaigns

Campaign Types: Search & Display (Google Ads/AdWords & Bing)
Languages: DE & EN

ExpertLead

Human Resources

Online Marketing Manager (Freelance - Interim)

March 2019 - July 2019

Expertlead is a B2B matching platform for top tech freelancers

  • Management & optimisation of Google Ads accounts to reach monthly lead goals:
- restructuration of the accounts
- fix of online conversion tracking and implementation of offline conversion tracking
- daily management
- creation of a performance dashboard

Campaign Types: Search & Display (Google Ads/AdWords)
Languages: EN & DE

  • Implementation of test campaigns on LinkedIn & Reddit:
- technical set up
- daily management
- reporting

  • Conduct of technical interviews to find a permanent Online Marketing Manager

IDAGIO

Entertainment & Leisure

Growth Marketing Manager (Freelance)

Berlin, Allemagne

September 2018 - February 2019

IDAGIO is a streaming service for classical music.

Identifying, testing and scaling new user acquisition channels (Reddit, Quora, Twitter, Influencers, Podcast Ads, Affiliate) to build, grow and engage our user base.

Campsy (Camping & Co)

Travel & Tourism

Performance Marketing Manager

Berlin, Allemagne

February 2018 - July 2018

Campsy is an online booking platform for camping vacations operating in 7 countries.

Planning, tracking and optimising performance marketing channels to meet YoY growth
target while maintaining Cost of Sales.

• Implementation of tracking to allow data-driven decision-making (Analytics, GTM)
• Design & implementation of SEA strategy: accounts structure, bidding strategy, attribution
model, launch of Bing Ads, automation via Scripts, remarketing, daily management of accounts
• SEA training of the local team
• Definition & implementation of Facebook Ads strategy
• Selection & technical set-up of email retargeting solutions
• Collaboration with external partners & account managers

Zalando

E-commerce

SEA Business Developer

Berlin, Allemagne

July 2015 - June 2017

Managing and coordinating cross-country projects within the SEA department and acting as the interface to others (e.g. SEO, Brand Marketing, Marketing Intelligence).
• Definition & implementation of SEA strategy for global marketing campaigns, special sizes
categories and gift cards
• Advanced reports on cross-country performances based on various KPIs
• Counselling on SEA strategy for Zalando’s new ventures (Movmt, Zalon)
• Automation of processes for scale (via scripts)

Zalando

E-commerce

SEA Manager

Berlin, Allemagne

January 2012 - December 2014

Intern > Junior Manager > Manager
AdWords and Bing account manager for the French market. Managing and optimising large scale accounts to meet tight CPO and ROI targets.
• Bids & high budget management
• Tools development to automate tasks and increase productivity (Google Scripts, VBA)
• Research on & implementation of innovations (DSA, PLA, Remarketing, etc)
• Training & coaching of interns

Education

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