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Joana Köhl Brand Strategy & Storytelling ConsultantJK

Joana Köhl

Brand Strategy & Storytelling Consultant
  • Suggested rate
    €960 / day
  • Experience8-15 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Joana's quote.
Location and workplace preferences
Location
Berlin, Germany
Can work on-site at your office in
  • and around Berlin (up to 50km)
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Verified email
Languages
Check out languages spoken by Joana
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Skill set
Industry fields of expertise
Automotive OEM
Luxury Goods
Telecommunications
Insurance
E-commerce
Joana in a few words
Hi, ich bin Joana!

Meine Freunde nennen mich die Storytelling Queen.

Ich bin der festen Überzeugung, dass eine Marke nicht nur gesehen, sondern auch gefühlt werden muss.

Deshalb helfe ich angehenden Love Brands dabei, ihre einzigartige Kante zu finden – durch strategisches Storytelling und klare Markenentwicklung.

Mit 10+ Jahren internationale Erfahrung in Kommunikation und Markenstrategie, sowie in der Kuratierung von Innovationskonferenzen und TEDx Speaker Coaching, bringe ich meinen ganz eingenen 360°-Ansatz mit, damit eure Message nicht nur in den Köpfen sondern auch in den Herzen landet.

Eure Marke verdient sowohl Klarheit als auch Persönlichkeit.
Experience
  • Self-Employed
    Brand Consultant
    June 2024 - Today (12 months)
    I work with selected brands and entrepreneurs to refine their edge, elevate their positioning, and set them up for longterm growth.
  • diffferent
    Senior Consultant
    February 2018 - May 2024 (6 years and 3 months)
    Berlin, Germany
    Strategic consulting of German DAX corporations, aligning brand purpose with business growth and customer engagement.


    Built brand narratives that resonated on both emotional and strategic levels, enhancing corporate communication effectiveness.


    Led the content & coordination of four board members' keynote speeches at a major Automotive Investor conference, creating a cohesive 2h presentation that aligned diverse perspectives into a compelling narrative for stakeholders.
  • RED ONION GmbH
    Senior Project Manager Corporate Services
    January 2016 - January 2018 (2 years)
    Berlin, Germany
    Curated and organized three TEDx conferences (Berlin, Munich, Hamburg), including speaker coaching and concept development.

    Delivered executive-level speech and storytelling coaching for C-suite clients, positioning them as thought leaders in their industries.


    Curated TED-inspired internal communication strategies for corporate clients, promoting brand alignment and employee engagement.
Recommendations
Education
  • Bachelor of Arts in Communications & Journalism
    Suffolk University
    2010
    BA, Communication & Journalism