Skill set
Ignacio in a few words
You can find most of my work here: behance.net/ignaciomagana
Hello there! My name is Ignacio and I'm thrilled to share with you my passion for creativity and brand-building. With over 20 years of experience as a Creative Director and Art Director, I have had the privilege to work with some of the world's top advertising agencies, including Havas Health&You Paris, Havas H4B Berlin, OgilvyHealthworld Mexico, iFloat Portugal, and Publicis Mexico City.
As an expert in advertising concepts with a strong background in art direction, I take pride in my involvement in the visual development of campaigns. However, my passion for brand-building drives me to be involved in the entire process, from strategy development to the final product. I firmly believe that finding the balance between creativity and strategy is what makes our job so exciting and fulfilling.
Throughout my career, I have had the opportunity to develop brand guidelines, brand image, and brand-building projects for international and local clients alike. If you're looking for a creative partner who can help you elevate your brand, I invite you to take a look at some of my work on Behance at behance.net/ignaciomagana.
I see myself as an all-around creative with lateral thinking and huge experience in healthcare advertising, art direction, creative direction, and strategy. More than 20 years of developing integrated solutions for international and local brands.
Now I am working mainly in remote format, but can make in-house projects if the occasion arises, I put my skills and experience at the service of your brand or client.
Let's chat!
Experience
- Havas Health & You ParisSenior Global Art DirectorHEALTH & WELLNESSSeptember 2022 - Today (2 years and 9 months)Paris, FranceLeading integrated health and pharmaceutical campaigns for international clients like Sanofi, BD, Mirum Pharma, AstraZeneca, and MSD, as well as local clients and disease awareness campaigns.Coordinating with US and British teams for global projects and international pitches.Providing healthcare advertising consultancy to consumer clients and proactive and pro-bono campaigns for disease awareness campaigns.
- Havas Health4Brands BerlinCreative DirectorHEALTH & WELLNESSMarch 2020 - September 2022 (2 years and 6 months)Berlin/Brandenburg Metropolitan Region, GermanyLed integrated health and pharmaceutical campaigns for high-profile international clients, including Sanofi, Takeda, MSD, Novartis, Gilead, and others, with a proven track record of delivering innovative and impactful campaigns. Additionally, worked on local client projects and disease awareness campaigns. Developed creative strategies for integrated healthcare campaigns for international clients.Focusing on direct communication strategies for doctors.Interacting closely with the planning and medical departments of the agency and global teams.Managing a team of nine art directors and outsourcing with freelancers for specific projects.Setting up new project management tools within the agency.
- FreelanceCreative Director, Art Director, Brand Building ConsultantHEALTH & WELLNESSMarch 2017 - March 2020 (3 years)Berlin, GermanyA specialist in developing communication and advertising strategies that build brands, with a passion for creating creative concepts and advertising campaigns that resonate with both brands and people. With extensive experience in traditional media and social media marketing, keen lateral thinking, and a strategic mindset to tackle any advertising obstacle while always keeping the marketing objectives in mind.Ability to develop campaigns from scratch or capitalize on brand assets to make communication efforts more efficient. Talent for art direction and design. Social Media Project Manager, bringing a unique perspective to projects, and ensuring that every campaign created is optimized for success across all digital platforms.
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Education
- BFA, Industrial DesignUniversidad Iberoamericana, Ciudad de México1994BFA, Industrial Design