- HolorideLead Product Manager & DesignMarch 2023 - March 2024 (1 year)Frankfurt, GermanyEducation – https://www.ubp.edu.ar/Lecturer - Design Sprints• Created and taught the Design Sprint module in the UI/UX Diplomatura, And Provided coaching support to students throughout the program for final papers during the 4 Editions of the programHoloride Gmbh – Frankfurt am Main, Germany (Remote) 03/2023 - 03/2024 Platform for in-vehicle entertainment offering VR experiences integrated with vehicle telematics to reduce motion sickness – https://www.holoride.com/enLead Product Manager & Design• Promoted from Principal Product Manager to lead both Product Management and Design, overseeing strategy, execution, and team development.• Established and scaled the Product & Design function, hiring, training, and mentoring 5 Product Managers & 2 Product Designers• Designed and implemented modern Product Management frameworks, introducing OKRs, Product Operations, Evidence-guided development, cross-functional processes, and career growth ladders, significantly improving operational efficiency and collaboration• Drove the transition from a B2C to a B2B2C model, defining the go-to-market strategy, optimizing customer acquisition channels, and scaling operations, resulting in a 3x growth in ARR• Established a Product Culture & Continuous Learning Initiative, including structured training programs and a PM Book Club, elevating strategic thinking across the teams
- Holoride GmbHPrincipal Product ManagerOctober 2022 - March 2023 (5 months)Frankfurt, Germany• Joined Holoride as an Individual Contributor, leading three cross-functional teams (Platform, Developer Experience (DX), and Data) to drive innovation and content scalability• Launched the first iteration of the Direct-to-Consumer (D2C) lineup, accelerating content development by 30% and refining product-market fit• Optimized developer tools and APIs, improving DX efficiency by 25% and reducing integration friction for partners and third-party developers• Conducted deep market research, competitive analysis, and user studies, leading to a 30% increase in user activation through strategic product enhancements
- MURALProduct ManagerSOFTWARE PUBLISHINGSeptember 2019 - September 2022 (3 years and 1 month)Buenos Aires, ArgentinaProduct Manager (Strategic Integrations)-Designed and executed a scalable Ecosystem and Integration Strategy, reducing API development time by 60%, empowering both internal teams and externalpartners to develop integrations faster-Launched 50+ integrations with top-tier platforms (Microsoft Teams, Jira, Slack, Zoom, Google Drive), significantly expanding MURAL's ecosystem and drivingmulti-million ARR growth-Drove 23% efficiency improvements in workflow automation, enhancing customer experience and streamlining team collaboration-Secured strategic partnerships with key industry players, enabling 12 integrations to be built externally, extending MURAL's capabilities without internalresource allocation-Led go-to-market strategy for integrations, coordinating with Product, Engineering, Marketing, and Sales teams to maximize adoption and revenue impact-Recognized by Microsoft as Apps and Solutions for Microsoft Teams Partner of the Year (2022), strengthening MURAL's positioning in enterprise collaboration
- Master in Innovation ManagementUniversidad de Buenos Aires2020
- Lic. in EconomicsUniversidad de Buenos Aires2017
- Master in Strategic Design for Innovation and TransformationPolitecnico di Milano2025
- Advanced Certified Scrum Product OwnerScrum Alliance2019
- Design Sprint MasterAJ&SMART2020