- Brifiworks ConsultingFounder and owner of BrifiworksCONSULTING & AUDITSFebruary 2020 - Today (5 years and 4 months)Munich, GermanyFounder and owner of Brifiworks, a consulting agency based in Munich, Germany, blending content strategy and a long practised corporate marketing experience in the fine craft of storytelling.My mission is to enable clients to promote, engage and influence their target audiences or end customers through a unique tone and voice, in ways that are credible, trustworthy and transparent.By developing a content strategy, I help clients to create or evolve their brand, define a plan for their marketing goals and engage their audiences with relatable storytelling.Engaging content and authentic stories are at the heart of what I do.
- INFINEON TECHNOLOGIESSenior Manager Distribution MarketingFebruary 2019 - January 2020 (11 months)Munich, GermanyDigital marketing definition and drive on behalf of the business unit, in tight cooperation with the divisional marketing and communication department of the company. Definition of the marketing campaigns across the channels with global scope and regional adaptation.
- INFINEON TECHNOLOGIESProduct Marketing Manager RF DiscretesOctober 2015 - January 2019 (3 years and 3 months)Munich, GermanyFull ownership and responsibility on profit and loss for RF Discretes (Diodes and Transistors). Go-to-Market strategy across segments and regions with focus on emerging connectivity and infrastructure requirements.
Alberto Guerra recommend Claudia
The storytelling touch that Brifiworks applies to our outbound- marketing project was crucial to attracting a broader public to our technical products. We are extremely satisfied and grateful for this decision and for the excellent collaboration with Brifiworks, which is now our go-to resource for all our projects and initiatives.
- Business & EconomicsSAA - School of Management, Università di Torino2002Business & Economics
- Transmedia Storytelling, Communication and Media StudiesUNSW2017Transmedia Storytelling, Communication and Media Studies
- Creative writing, Liberal Arts and Sciences/Liberal StudiesWesleyan University2018Creative writing, Liberal Arts and Sciences/Liberal Studies