André Krüger

Creative Strategist

Hamburg, Germany

  • 53.5503
  • 10.0006
  • Indicative rate €980 / day
  • Experience 7+ years
Propose a project

Availability not confirmed

Preferences

Work location
Can do a full mission at the client office
Mission location
  • Hamburg and 10km around
  • Berlin and 10km around
Business sector
Would prefer avoiding:
Defense & Military
Company size
Would prefer avoiding:
1 person

Verifications

Categories

Skills (10)

André in a few words

Freelancer for informed opinions about how to win for more than 10 years. Focus on brand/communication strategy, brand planning and creative concept. Skills in social media, content marketing, influencer marketing. I teach at the Hamburg School of Ideas (Texterschmiede) and give master classes.

Portfolio

Experience

January 2009 - Today | Hamburg, Germany

Consulting & Auditing

André Krüger Creative Conccepts

Creative Strategist

Strategie:

- Brand Planning: Markenpositionierung, Purpose, Golden Circle, Insights, 
 Zielgruppen, Personas
- Communications Planning: Kanalstrategie, Touchpoints, Customer Journeys
- Brand Experience

Konzept:

- Storytelling
- Content- und Formatentwicklung Redaktionsplanung
- Online Video
- Social Advertising
- PR, Events


Sonstiges:

- Sparringspartner Strategie/Konzept
- Agenturauswahl, Pitch Consulting, Agentursteuerung
- Business Consulting für Agenturen
- Inhouse Workshops für Agenturen und Unternehmen: 
Brand Positioning, Ideation, Content Strategy, Storytelling, Instagram/Mobile Photography, Copywriting, Influencer Marketing
- Keynote Speaker, Vorträge


u. a. mit ressourcenmangel, Elbkind, neulandherzer, TLGG, Zum goldenen Hirschen, Select World, Leagas Delaney, Shanghai.Berlin, WSFT, dammannworks, TankTank, Honey, Pilot, Publicis, Philipp und Keuntje, TRACK, LLR, DDB, Ogilvy

u. a. für Audi, Volkswagen, Lufthansa, Deutsche Bank, Mercedes Benz, MOIA, BMW, Coty, Deutsche Telekom, Metro AG, Amazon Music, Panasonic, Berliner Sparkasse, Mars Deutschland, Nivea, Suhrkamp Verlag, Moët Hennessy, Schulministerium NRW, Fondation Beyeler, Hamburg Marketing, Nivea, SEAT, Fanta

Education

  • Bankfachwirt

    Frankfurt School of Finance

    2000

    Banking, business adminstration

Languages

  • English

    Full professional proficiency

  • German

    Native or bilingual

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