André Krüger

Creative Strategist

Hamburg, Germany

  • 53.5503
  • 10.0006
  • Indicative rate €980 / day
  • Experience 7+ years
Propose a project

Availability not confirmed


Work location
Can do a full mission at the client office
Mission location
  • Hamburg and 10km around
  • Berlin and 10km around
Business sector
Would prefer avoiding:
Defense & Military
Company size
Would prefer avoiding:
1 person



Skills (10)

André in a few words

Freelancer for informed opinions about how to win for more than 10 years. Focus on brand/communication strategy, brand planning and creative concept. Skills in social media, content marketing, influencer marketing. I teach at the Hamburg School of Ideas (Texterschmiede) and give master classes.



January 2009 - Today | Hamburg, Germany

Consulting & Auditing

André Krüger Creative Conccepts

Creative Strategist


- Brand Planning: Markenpositionierung, Purpose, Golden Circle, Insights, 
 Zielgruppen, Personas
- Communications Planning: Kanalstrategie, Touchpoints, Customer Journeys
- Brand Experience


- Storytelling
- Content- und Formatentwicklung Redaktionsplanung
- Online Video
- Social Advertising
- PR, Events


- Sparringspartner Strategie/Konzept
- Agenturauswahl, Pitch Consulting, Agentursteuerung
- Business Consulting für Agenturen
- Inhouse Workshops für Agenturen und Unternehmen: 
Brand Positioning, Ideation, Content Strategy, Storytelling, Instagram/Mobile Photography, Copywriting, Influencer Marketing
- Keynote Speaker, Vorträge

u. a. mit ressourcenmangel, Elbkind, neulandherzer, TLGG, Zum goldenen Hirschen, Select World, Leagas Delaney, Shanghai.Berlin, WSFT, dammannworks, TankTank, Honey, Pilot, Publicis, Philipp und Keuntje, TRACK, LLR, DDB, Ogilvy

u. a. für Audi, Volkswagen, Lufthansa, Deutsche Bank, Mercedes Benz, MOIA, BMW, Coty, Deutsche Telekom, Metro AG, Amazon Music, Panasonic, Berliner Sparkasse, Mars Deutschland, Nivea, Suhrkamp Verlag, Moët Hennessy, Schulministerium NRW, Fondation Beyeler, Hamburg Marketing, Nivea, SEAT, Fanta


  • Bankfachwirt

    Frankfurt School of Finance


    Banking, business adminstration


  • English

    Full professional proficiency

  • German

    Native or bilingual

charter modal image

Success is a team effort

Contribute to this success and the community's professionalism by signing the Freelancer Code of conduct

Sign the code