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Andrea Henao

Global Marketing Expert SM/ Digital / Offline

Can work in or around Berlin, Wernigerode, Frankfurt am Main, Landkreis Kassel, Quedlinburg

  • 52.524932
  • 13.407032
1 project (1 rating)
1 recommendation
  • Suggested rate 1.000 € / day
  • Experience 7+ years
  • Response rate 100%
  • Response time 1 hour
Propose a project The project will begin once you accept Andrea's quote.

This freelancer is available full-time but hasn't confirmed their availability in over 7 days.

Propose a project The project will begin once you accept Andrea's quote.

Location and workplace preferences

Location
Berlin, Germany
Can work onsite in your office in
  • around Berlin and 50km
  • Around Wernigerode and 30km
  • Around Frankfurt am Main and 10km
  • Around Landkreis Kassel and 10km
  • Around Quedlinburg and 10km

Preferences

Project length
  • ≤ 1 week
  • ≤ 1 month
  • Between 1-3 months
  • Between 3-6 months
  • ≥ 6 months
Company size
  • 1 person
  • 2-10 people
  • 11 - 49 people
  • 50 - 249 people
  • 250 - 999 people
+2 other

Verifications

Freelancer code of conduct signed
Read the Malt code of conduct

Verified email

Reputation

Languages

  • English

    Native or bilingual

  • French

    Native or bilingual

  • German

    Fluent

  • Spanish

    Fluent

Categories

Skills (20)

Andrea in a few words

How can I help you?

✅ Building tailored digital (Display, Social Media, SEO) and offline campaigns tailored through creative and media planning.
✅ Reviewing your BP to build the comm. strategy and story telling.
✅ Increase your visibility and consideration by at least 200% through an integrated Digital/ offline/ Social Media campaign (last account 100K IG, 75k Tik Tok).
✅ Increase awareness, consideration and advocacy of your brand using channels adapted to your objectives and audiences.

I accompany or accelerate your communication by helping you create, improve and optimise your campaigns.

>Diagnosis - Where your brand stands and the strategy to deploy.
>Strategy - Structuring your objectives, roadmap and associated KPIs.
>Operational support - Creation of campaigns and assets, monitoring of KPIs and achievement of objectives, and optimisation.

= The + of my offer: the combination of service + expertise.

Me in a few words:

I have been working in the international advertising industry for over 10 years.
I started in creative at BETC Euro RSCG in 2003 in Paris, then I joined the media planning and strategy department for Philips and Nokia at Carat in London in 2007.

In 2010, I was promoted to Global Media Manager on the LG account at Mindshare/Group M, and then hired by the talent acquisition team on the Heinekein global account at Starcom in Amsterdam.
I was then recruited as Associate Director of the Volkswagen International account at Mediacom between Berlin and Wolfsburg, before taking over the reins of the 360 Berlin agency and the 360 Europe agency specialising in sustainable brand communication. Global experts in ESG and CSR communication.

I am also quadrilingual (French, English, German, Spanish).
I look forward to discussing your project in more detail.

Portfolio

Experience

360 Agency Berlin

Managing Director

Berlin, Germany

March 2015 - Today (7 years and 8 months)

360 Agency Berlin is the first advertising agency in the world to promote exclusively sustainable and ethical brands across the globe. 360 Agency Berlin regroups the best media and creative professionals working under one same agency, proposing tailored solutions to sustainable companies.

360 Agency Europe

Managing Director

Paris, France

February 2019 - Today (3 years and 9 months)

We are Happy to introduce 360 Agency Europe, the sister Agency of 360 Agency Berlin. The first Ad Agency network promoting exclusively Sustainable and Ethical brands across the world. The Headquarter is located in Paris and work extremely closely with the Berlin team and resources in order to ensure a real European reach to our clients.

MEDIACOM - WPP Group - France

Global Associate Director - Volkswagen

Berlin, Germany

October 2013 - March 2015 (1 year and 5 months)

Responsible for sharing the central media guidelines with the creative agencies in order to ensure a perfect alignment between the strategy the creative and the media implementation. Overseeing the reporting process and delivery. Tracking overall operations across the different markets to manage network workload. Working with the director in building processes and timelines. Working jointly with the Director with all aspects of the recruitment process for the team co-ordinator and account managers of the team. Strategic direction for two Volkswagen launches, across multiple countries. Responsible for building the central media guidelines of these two launches.

Starcom Mediavest Group

Global Senior Media Manager - Heineken

Amsterdam, Netherlands

January 2013 - September 2013 (8 months)

Review of the scope of work (Desperados brand) Led the Central Media Guidelines for Desperados Review of the Audit data collection processes across 15 top markets. Helped to review the main metrics to build the dashboard Review of Desperados owned platforms and optimisation Wrote a study covering spot length efficiency researches Review of CSR (Corporate social responsabilities) with potential tacticals and strategies Redifined KPI's across the different markets

Mindshare

Global Media Manager - LG

London, UK

September 2010 - January 2013 (2 years and 4 months)

Responsible for creating the strategies and plans on a global level. Strategized, Planned and bought Local and pan regional campaigns across offline and online. Disseminating global strategies into the network and collecting input back up from the local network to feed in. Analyze performance data to improve performances. Re-defining the TA and create a segmentation across the different business divisions. Participate and won the LBS pitch, set up new processes and plans for the new account. Increased significantly TRR scores of LG Mobile Communication division. Responsible for trading and negotiating the rates and added value on the behalf of LG and LBS. Led the Condé Nast campaign on the creative and media side. Creation of a viral seeded organically which generated further PR around the campaign. Wrote material on how to strategize around Paid Owned and Earned models of planning. Wrote a document on how to share innovation globally across the network.

Carat - DENTSU GROUP SPAIN

European Media Manager - Nokia

London, UK

February 2009 - May 2010 (1 year and 3 months)

Responsible for disseminating global strategies into the network and collecting input back up from the local network to feed in. Key role in identifying and sharing insights accross the European countries to ensure guidelines are relevant and evoke innovative thinking from the Network. Maintain a collaborative relationship with all creatve agency partners at the European level.

Carat - DENTSU GROUP SPAIN

Global Account & Strategy Executive - Philips

London, UK

September 2008 - February 2009 (5 months)

Supporting 67 markets Coordinating the approvals of local media plans as required by the Central client. Responsible for the competitive report compiling data and analizing. Running detailed segmentation and presentations for the Strategy team. Work with AM on media guidelines developpement and deployment process. Provide information and directions to the network, ensure markets are adhering to central strategies.

Carat - DENTSU GROUP SPAIN

Global Project co-ordinator, Philips

April 2008 - September 2008 (5 months)

Responsible for Ensuring company's internal tool for managing client media plans and documentation was kept up to date. Building targeting for the different teams, building power point presentations from EMS run or Competitive data

MTV NETWORKS

Project co-ordinator

February 2008 - March 2008 (1 month)

Short term assignment to work for the London MTV hub, responsible of checking the contracts of the sales team responsible of the sales for the pan Europe and Pan Arab markets.

Canal+ - GROUPE VIVENDI

Production Assistant - while studying on a Master degree

January 2005 - April 2005 (3 months)

Groland Program - Assisted the Director and producers through all stages of the production process (from preparation to post production and transmission of the program on air). Ensuring that the production runs smoothly, supervising set-up and operation of production equipment.

BETC Euro RSCG

Art Director - while studying on a Bachelor degree

September 2003 - March 2004 (6 months)

Gaining and understanding of the target audience and business that the advert is aimed at. Working closely with the copywriter to generate creative ideas and concepts to fulfill the client's brief. Producing sketches or storyboards (television) or roughs or scamps (Print) to communicate ideas to the client

1 project on Malt

(1 rating)

Jonas - Insify

18/02/23

Great work with Andrea who is very knowledgeable about marketing and branding. I would highly recommend her.

European Comms - European Comms

22/11/2022

Working with Andrea was a pleasure and definitely extremely efficient. She is passionated by her job and provided the best possible standard we could expect. She massively overdelivered on the agreed KPI's. Once we have a new campaign we'll be more than happy to work with Andrea again!

Education

  • Master of Arts

    University of Paris I: Panthéon-Sorbonne

    2005

    Master 2, Art Cinema