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Alicia García Muñoz

Art Direction
  • Suggested rate
    €550 / day
  • Experience8-15 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Alicia's quote.
Location and workplace preferences
Location
Berlin, Germany
Remote only
Primarily works remotely
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Skill set (13)
Alicia in a few words
I have 10 years of experience working as a visual designer and an art director in communications developing and evolving the visual identity for various software and hardware products.
In my most recent role I spent 6 years creating and shaping the Lofelt brand imagery, from the first hardware product launch to the software design tool that ended up in the company acquisition by Meta.
I have proven experience developing the visual language for technology products, online and offline, from high level concept to execution.
Experience
  • Lofelt GmbH
    Art Director
    TECH
    June 2018 - June 2022 (4 years and 1 month)
    Berlin, Germany
    Lead visual designer driving the brand art direction and developing the visual style together with the creative director across multiple projects.

    – Responsible for the art direction and asset creation in product launches.
    – Collaboration with copywriters, marketing and engineers to develop promotional digital assets packages.
    – Build communication strategy with the creative director.
    – Drove design feedback reviews from early concepts to final execution.
    – Established an illustration style building up on existing corporate identity.
    – Created the UI and design system of one the first haptic design tools.
    – Ownership of team planning for the communications team (Agile methodology).
  • Lofelt GmbH
    Visual Designer
    TECH
    June 2016 - June 2018 (2 years and 1 month)
    Berlin, Germany
    Joined the company at an early stage as the first designer and worked in close collaboration with the creative director to shape the visual language of the brand.

    – Launched The Basslet. Including Kickstarter campaign (top 6 German campaigns), marketing campaign launch, website redesign and packaging design for online and retail store.
    – Created iconography and illustration library.
    – Designed quickstart guides, manuals and documentation for hardware and software products from layout to final print.
    – Worked on the creation of Lofelt imagery and art direction shaping the brand visual identity.
  • Amazers GmbH
    UX/UI Designer
    TECH
    April 2014 - December 2015 (1 year and 9 months)
    Berlin, Germany
    Joined the company before the product launch, helped shape the corporate visual design from the beginning.

    – Created brand visual identity.
    – Designed logo creating a customized lettering piece.
    – Defined visual design guidelines and developed the visual style.
    Implemented wireframes and UI design for both desktop and mobile.
    – Owned illustration design and iconography creation for website
    and printed materials.
Recommendations
Education
  • Bachelor’s Degree in Graphic Design
    Escola d’Art i Superior de Disseny de les Illes Balears
    2010
  • Higher Level Training in Composition, Layout and Typography
    Academia Fleming
    2011
  • Brand Identity and Strategy
    IE Business School (via Coursera)
    2022