- Lofelt GmbHArt DirectorTECHJune 2018 - June 2022 (4 years and 1 month)Berlin, GermanyLead visual designer driving the brand art direction and developing the visual style together with the creative director across multiple projects.– Responsible for the art direction and asset creation in product launches.– Collaboration with copywriters, marketing and engineers to develop promotional digital assets packages.– Build communication strategy with the creative director.– Drove design feedback reviews from early concepts to final execution.– Established an illustration style building up on existing corporate identity.– Created the UI and design system of one the first haptic design tools.– Ownership of team planning for the communications team (Agile methodology).
- Lofelt GmbHVisual DesignerTECHJune 2016 - June 2018 (2 years and 1 month)Berlin, GermanyJoined the company at an early stage as the first designer and worked in close collaboration with the creative director to shape the visual language of the brand.– Launched The Basslet. Including Kickstarter campaign (top 6 German campaigns), marketing campaign launch, website redesign and packaging design for online and retail store.– Created iconography and illustration library.– Designed quickstart guides, manuals and documentation for hardware and software products from layout to final print.– Worked on the creation of Lofelt imagery and art direction shaping the brand visual identity.
- Amazers GmbHUX/UI DesignerTECHApril 2014 - December 2015 (1 year and 9 months)Berlin, GermanyJoined the company before the product launch, helped shape the corporate visual design from the beginning.– Created brand visual identity.– Designed logo creating a customized lettering piece.– Defined visual design guidelines and developed the visual style.Implemented wireframes and UI design for both desktop and mobile.– Owned illustration design and iconography creation for websiteand printed materials.
- Bachelor’s Degree in Graphic DesignEscola d’Art i Superior de Disseny de les Illes Balears2010
- Higher Level Training in Composition, Layout and TypographyAcademia Fleming2011
- Brand Identity and StrategyIE Business School (via Coursera)2022