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Alexandra Krietzsch

UX/UI, Print & Brand Designer

Can work in or around Berlin

  • 52.517
  • 13.3888
  • Suggested rate 680 € / day
  • Experience 7+ years
  • Response rate 100%
  • Response time 1 hour
Propose a project The project will begin once you accept Alexandra's quote.

This freelancer is available full-time but hasn't confirmed their availability in over 7 days.

Propose a project The project will begin once you accept Alexandra's quote.

Location and workplace preferences

Berlin, Deutschland
Can work onsite in your office in
  • around Berlin and 30km


Project length
  • Between 1-3 months
  • Between 3-6 months
  • ≥ 6 months
Company size
  • 1 person
  • 2-10 people
  • 11 - 49 people
  • 50 - 249 people
  • 250 - 999 people
+2 autres


Freelancer code of conduct signed
Read the Malt code of conduct

Verified email


  • German

    Native or bilingual

  • English

    Native or bilingual

  • Spanish



Skills (22)

Alexandra in a few words

I am a storyteller and creative problem-solver with more than 14 years experience that progressed through Graphic Design, Print, Branding, Art Direction to UX/UI and Product Design. I take on projects for Digital as well as Print.

Experience in the following industries: fashion, finance, real estate, manufacture, agriculture, business.
Core skills: UX/UI, Visual Design, Print Design, Product Design, Branding, Research, Management.

Check my portfolio for more





UX/UI Research & Design  - As a freelancer

Berlin, Deutschland

April 2022 - July 2022 (3 months)

Felmo is stress-free, at-home vet visits and digital pet healthcare.

My main focus was creating concepts to improve and optimize the web app and time management for the vet. Petmin, the web app used by vets, includes all the information needed to prepare for an appointment, to look at pet history, have an overview of the vet’s schedule, set up lab tests and much more.

I had the opportunity to do user research by riding with a few vets, getting a better insight of their daily tasks and challenges when visiting pet owners. I created questionnaires and short prototypes to get quick feedback, after which I created multiple concepts to simplify and improve mainly the daily plan for the vet. During my time with Felmo, I also helped get out some other small improvements, like follow-up appointments, podcasts for vets, time management tables etc.
Research Concept UX UI User Test

MCM Premium & McMakler

Real Estate

Graphic/Print Design

Berlin, Deutschland

April 2021 - March 2022 (11 months)

Online Presentations, Print Brochures, Flyer, Business Card, Folder, Logo, Concept, Visualization, Illustrations, Layout, Floor Plans, Print Management, Web Assets
Grafikdesign Druckdatenerstellung Branding Konzeption Print-Kommunikation



UI/UX Design, Branding  - As a freelancer

Berlin, Deutschland

November 2019 - Today (3 years and 1 month)

For the corporate site, I worked on the rebranding concept, creating the new logo and website. For the product site, I create ranking table designs for various verticals such as dating, languages, meal kits and many more, as well as web logos, icons and any digital assets needed.
UI Design UX Design Grafik Design Project Management Brand Design Brand Management

Yara International


Designerin für Digital und Print  - As a freelancer

Berlin, Deutschland

February 2019 - December 2020 (1 year and 10 months)

Landing Pages, App UI Design, Marketing Assets, Social Media Assets, Presentations, Design Library, Project Management, Conception
Grafik Design UX Design UI Design Print Design Project Management



Lead UX/UI & Product Designer

Berlin, Deutschland

July 2015 - August 2018 (3 years and 1 month)

- Creating experiences around social media behavior infused with e-commerce so the user can listen, watch, shop, travel and plan events in one place
- Telling engaging stories through effective user experience and compelling visuals
- Leading user experience in alignment with technical and business requirements
- Defining the creative vision and create style consistency
- Driving user-focused designs
- Rapidly iterating new concepts and prototypes
- Conducting user research and user testing
- Product & project management
- Providing feedback, inspiration and support
- Experienced in a multi-disciplinary team
UI Design UX Design Product Research Product Design Project Management Usability Testing

Zalando SE

Fashion & Cosmetics

Senior UX & Visual Designer

Berlin, Deutschland

May 2011 - June 2015 (4 years and 1 month)

• Lead in the creation and definition of the user experience
• Executing interaction design and visual design
• Create compelling solutions for landing pages, front end and testing for web and mobile from draft requirements
• Improvement of usability and optimization of conversion rate
• Experience gleaning insights from data and or working with data scientists
• Create or translate wireframes into compelling experiences
• Apply and evolve the existing CI Guidelines on new projects
• Effectively manage multiple projects/tasks of varying complexities
• Communicate the user experience to various stakeholders
• Creative direction and managing the work of junior designers
UX Design UI Design Project Management Team Lead